PORTFOLIO https://www.kvartalsupply.com ru Scaling Libera’s Private Events Funnel https://www.kvartalsupply.com/portfolio/84r764zhn1-scaling-liberas-private-events-funnel https://www.kvartalsupply.com/portfolio/84r764zhn1-scaling-liberas-private-events-funnel?amp=true Sun, 19 Jun 2022 13:43:00 +0300 Kvartal Marketing Drove Libera’s launch with a full-funnel strategy, converting event inquiries via TripleSeat and ads. Google CPC delivered 64% of tracked bookings, backed by end-to-end ROI tracking through GA and Tag Manager.

Scaling Libera’s Private Events Funnel


Objective



Libera isn’t just a wine bar — it’s a cultural space built for flexibility, nightlife, private events, and brand partnerships. Our goal was to support the successful launch of this new venue by building demand fast, defining the digital brand, and implementing performance marketing systems that could scale with growth.

We had to move fast, launch smart, and make every dollar work.

What We Delivered


Full-Funnel Events Strategy & Revenue Tracking


With a large, modular layout, Libera had untapped potential for private dining and group reservations — a high-margin, underutilized revenue stream.

We built a complete, trackable acquisition funnel from the ground up:

  • Integrated TripleSeat to automate lead capture across website, Meta, and Google Ads
  • Launched segmented campaigns targeting:
  • Corporate offsites
  • Private celebrations
  • Birthday parties and special occasions
  • Created conversion tracking architecture using Google Tag Manager, enabling end-to-end visibility from ad to confirmed event booking
  • Connected campaigns directly to revenue outcomes, giving the client ROI clarity from day one

We didn’t guess what worked — we tracked everything.

Performance Insight: Google Ads Dominance


From Dec 1 to Feb 18, we tracked 194 total event booking actions — and 64% (125 bookings) came directly from Google CPC traffic.

Key Highlights:

  • Google CPC drove more high-intent traffic than any other source
  • Implemented GA4 and Google Tag Manager for deep visibility
  • Average engagement time on site from CPC users was 34s, with 125 direct booking conversions

This proved what most brands can’t: which clicks turned into real revenue.

Analytics & Infrastructure Setup


Before launch, Libera had no digital tracking in place. We built a performance infrastructure from scratch:

  • Installed and configured Google Analytics (GA4) and Tag Manager
  • Tagged all high-intent actions (booking, menu views, contact clicks)
  • Built event-specific dashboards to track source-level performance
  • Identified top-performing referral channels (e.g. Eater, Ace Hotel) to optimize placement and partnerships

Strategic Outcome


We didn’t just “run ads” — we built a marketing system that turned a brand-new venue into a revenue-generating platform.

  • Enabled data-driven decisions from day one
  • Built a scalable events pipeline with measurable ROI
  • Proved that even in nightlife and F&B, performance marketing can deliver real, trackable business outcomes

Bottom Line

Libera launched with brand aesthetics, but grew with performance thinking.
The result: a wine bar that behaves like a high-growth brand — with the infrastructure to scale private bookings, optimize paid media, and make every channel accountable.]]> Scaling a Michelin-Caliber Brand with Full-Funnel Marketing https://www.kvartalsupply.com/portfolio/e30eft9v01-scaling-a-michelin-caliber-brand-with-fu https://www.kvartalsupply.com/portfolio/e30eft9v01-scaling-a-michelin-caliber-brand-with-fu?amp=true Sun, 19 Jun 2022 13:43:00 +0300 Kvartal Marketing Launched a full-funnel strategy for Koloman, driving OpenTable ROI and scaling private dining with 294 leads and 50 bookings in 3 months — all with real attribution and brand consistency.

Scaling a Michelin-Caliber Brand with Full-Funnel Marketing


Case Study: Koloman NYC



Client: Koloman – French-German Michelin-recognized fine dining, NYC
Timeline: October 2024 – Present
Agency Role: Full 360° Marketing Execution (Brand Strategy, Paid Media, Content, Analytics, and Optimization)


Objective


Position Koloman as a must-visit dining destination in NYC by driving awareness, increasing reservations, and executing a unified, high-performance marketing strategy across all consumer touchpoints — without compromising the brand’s premium identity.


What We Delivered


Performance Marketing That Tracks Real Revenue


We launched reservation-focused campaigns inside OpenTable, with advanced POS integration to go beyond vanity metrics.
Instead of measuring clicks, we tracked actual covers and revenue — shifting to a pay-per-verified-reservation modelthat delivered measurable ROI.

  • OpenTable ads directly tied to reservation windows
  • POS-connected tracking enabled true ROI attribution
  • Shifted budget away from clicks and toward confirmed customer actions



Data-Driven Strategy & Web Optimization



With no analytics setup in place, we implemented full-site tracking and built a data foundation for smarter decisions.

  • Installed Google Analytics + Tag Manager to track page-level performance
  • Identified high-value pages (e.g., menus) to inform UX and content
  • Prioritized SEO and high-intent referral traffic (OpenTable, Eater, etc.)


Scaling Group Reservations Into a Revenue Machine


Private dining was underutilized. We transformed it into a scalable, tracked funnel with high revenue potential.

  • Integrated TripleSeat to centralize event inquiries across channels
  • Built end-to-end attribution from ad click to confirmed event
  • Launched targeted campaigns for corporate events, team dinners, and celebrations via Meta and Google
  • Implemented Meta CAPI for better event tracking and lower acquisition costs
  • Supported Events Department in lead conversion process — speed, personalization, and clarity



Results: Group Reservations Campaign



  • 294 qualified leads generated in 3 months
  • 50 confirmed bookings
  • 193 warm leads in active follow-up
  • Clear attribution by campaign type (e.g. “party rooms NYC”)
  • Built a scalable, repeatable funnel for high-value private events



Paid Advertising Engine


We deployed full-funnel paid campaigns with continuous optimization and algorithm feedback.

  • Ran Google Performance Max + Meta campaigns with retargeting funnels
  • Installed Meta Pixel on Koloman’s site and OpenTable pages
  • Enabled behavior-based remarketing, improving conversion targeting and ROAS


Strategic Outcome


This wasn’t just lead generation.
We built a full-funnel performance ecosystem — connecting brand, digital, CRM, and operations into one revenue engine.
Koloman now has a marketing system that drives high-value dining demand and supports both day-to-day and private dining growth — all while protecting the premium nature of the brand.]]> Indian Accent: From Dinner Destination to All-Day Success https://www.kvartalsupply.com/portfolio/indian-accent-nyc https://www.kvartalsupply.com/portfolio/indian-accent-nyc?amp=true Sun, 19 Jun 2022 13:43:00 +0300 Kvartal Marketing We drove 97.70x ROI for Indian Accent by turning underused brunch and lunch hours into high-revenue slots through OpenTable ad optimization and full-funnel reservation tracking.

Indian Accent: From Dinner Destination to All-Day Success

Case Study: Indian Accent NYC


Client: Indian Accent – Progressive fine-dining Indian restaurant (part of EHV International)
Location: Midtown Manhattan, NYC
Period: October 2024 – Present
Agency Role: Performance Marketing Execution

Objective


Position Indian Accent not only as a top-tier destination for fine-dining dinners, but as a go-to choice for brunch and lunch in Midtown Manhattan.

Key goals:

  • Drive incremental traffic during off-peak hours
  • Optimize advertising to generate real-world reservations
  • Transform OpenTable into a high-ROI acquisition channel

Performance Marketing Engine, Built for ROI


We don’t optimize for clicks. We optimize for revenue.
Our team implemented a fully integrated performance marketing program inside OpenTable, connecting ad campaigns directly to the restaurant’s POS system. This enabled us to track every dollar from impression to reservation to revenue — eliminating guesswork and making every marketing dollar accountable.

  • Deployed reservation-focused ad campaigns on OpenTable, targeting brunch and lunch time slots
  • Connected OpenTable ads to POS system to enable full-funnel ROI tracking
  • Transitioned from a pay-per-click model to pay-per-verified-reservation
  • Achieved a 97.70x return on investment, turning marketing spend into a revenue-generating engine


We didn’t just optimize digital ads — we rewired the entire performance model around profitability.


Daypart Growth Strategy



Dinner was at capacity. Brunch and lunch were underutilized. We designed a strategy to shift demand where it was needed most.

  • Developed and deployed creative campaigns tailored to daytime dining audiences: business professionals, corporate lunch groups, and weekend leisure diners
  • Built messaging around prix fixe lunch and elevated weekend brunch menus
  • Optimized budgets dynamically based on real-time reservation and revenue performance, not assumptions

Results & Business Impact



  • Significant increase in brunch and lunch covers, with direct revenue attribution
  • OpenTable evolved from a passive booking tool into a scalable performance channel
  • Positioned Indian Accent as a multi-occasion destination, not just a dinner-only venue
  • Created a repeatable, profitable acquisition model for underutilized dayparts


Bottom Line



We turned unused daytime capacity into high-margin revenue.
The playbook was simple: Target. Track. Optimize. Scale. Repeat.

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